Colour is an integral component of NIE’s overall Corporate and Visual Identity. The vibrant palette of Blue, Red and Yellow projects an image of dynamism, progressiveness and confidence. Corporate colours should be consistently applied across all corporate collateral and literature.
The corporate colours described here follow the international Pantone Matching System (PMS), with equivalents for Process, Websafe and RGB illustrated. Note that process colours do not always present accurate colour expressions, hence using PMS inks for reproduction work is advisable.

Usage
One-Colour and Reverse-White Logo Applications
The Masterbrand Logo should be applied in the original corporate colour palette whenever possible.
When background colours interfere with the dynamism of the Masterbrand Logo, or when printing/cost constraints prevail, it can be applied as:
- A one-colour application using only the corporate colour palette, or
- A reverse-white application preferably using only the corporate colour palette as a background.
In these cases, the corporate blue would be the preferred choice of colour to be applied as the logo colour or as a background.
All guidelines are applicable to both the Primary and Secondary Format logos.
1-Colour Logo Applications
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Reverse-White Logo Applications
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