NIEStudentTeachers7

Corporate Identity Overview

Expand All

  • nie_visual_identity_framework

  • Primary Format

    1_1-logo_formats-primary

    The Masterbrand Logo Primary Format consists of the Lion Symbol and the complete Logotype. It is designed to project a strong visual identity for the National Institute of Education, Singapore. Under no circumstances should these elements be re-drawn or re-configured in any way.
    Secondary Format
    1_1-logo_formats-secondary

    The Masterbrand Logo Secondary Format consists of the Lion Symbol and the abbreviated ‘NIE Singapore’ Logotype. It is designed to be applied oninternal communications materials or together with the primary format logo.

  • Colour is an integral component of NIE’s overall Corporate and Visual Identity. The vibrant palette of Blue, Red and Yellow projects an image of dynamism, progressiveness and confidence. Corporate colours should be consistently applied across all corporate collateral and literature.

    The corporate colours described here follow the international Pantone Matching System (PMS), with equivalents for Process, Websafe and RGB illustrated. Note that process colours do not always present accurate colour expressions, hence using PMS inks for reproduction work is advisable.

    1_2-CorporateColours-palette

    Usage

    One-Colour and Reverse-White Logo Applications

    The Masterbrand Logo should be applied in the original corporate colour palette whenever possible.

    When background colours interfere with the dynamism of the Masterbrand Logo, or when printing/cost constraints prevail, it can be applied as:

    1. A one-colour application using only the corporate colour palette, or
    2. A reverse-white application preferably using only the corporate colour palette as a background.

    In these cases, the corporate blue would be the preferred choice of colour to be applied as the logo colour or as a background.

    All guidelines are applicable to both the Primary and Secondary Format logos.

    1-Colour Logo Applications

     

    Reverse-White Logo Applications
    1_2-CorporateColours-usage-1colour   1_2-CorporateColours-usage-ReverseWhite

  • Proportions

    1_3-logo_configurations-proportions  

    The Masterbrand Logo, both primary and secondary, should always be reproduced in the proper shape and proportions, irrespective of its display sizes.
    Minimum Clearance Area
    1_3-logo_configurations-minimum_clearance_area  

    To ensure proper recognition, the Masterbrand Logo should always be isolated from other elements. This minimum clearance area is to maximise the exposure of NIE’s brand image.
    Minimum Display Sizes

    1_3-logo_configurations-minimum_display_sizes-v02

    The Masterbrand Logo must be clearly visible whenever used. To ensure legibility, always observe the minimum display sizes when applying on different media.

    •

  • Using the Masterbrand Logo against background colours that interfere with its dynamism and design is prohibited.

    In general, the Masterbrand Logo should be clearly displayed in the NIE corporate colours against a white, light coloured or uncluttered background.

    Examples of Proper Usage
    Proper-Logo-Usage
    Examples of Prohibited Usage

    Prohibited-Logo-Usage

    •

  • Background Colour Variations

    The banner format logo can be applied on narrow format materials where the primary format logo has already been featured prominently eg. banners within the compounds of NIE or in events where the primary format logo is predominant.

    1_5-alternative_banner_format_logo-background_colour_variations

     

    •

  • A clear, distinctive typographic style used consistently across our corporate communications can support our effort to project a coherent message to our audiences.

    Care should be taken to ensure that all typefaces are never condensed or expanded. Proper line, letter and word spacing should be used for all running text to ensure good readability.

    Primary Typeface
    1_6-corporate_typefaces-primary_typeface-v2

    Our primary typeface is Optima, selected for its clarity and legibility. It should be used consistently across all corporate communication materials such as brochures, posters and banners.

    Optima is most appropriately used for headlines, as well as titles.
    Secondary Typeface
     1_6-corporate_typefaces-secondary_typeface-v2  Our secondary typeface is Helvetica, selected for its clarity, legibility and contemporary appeal. It should be used consistently across all corporate communication materials such as brochures, posters and banners.

    Helvetica is most appropriately used for body copy.
    Administrative Typeface
    1_6-corporate_typefaces-administrative_typeface-v2 Our administrative typeface is Arial, selected primarily for its compatibility with most computer systems, and also for its clarity and legibility. It should be used consistently for administrative purposes and in the general office environment such as letters, reports, presentations etc.

  • Lion Symbol & Grid Application 1

    There will be special instances when the Lion Symbol may appear on its own, as a motif or graphic element eg. graphics on invitation cards, PowerPoint slides, web banners etc.

    For consistency, always adhere to the grid system provided for cropping the symbol during application.

    2_1-lion_symbol_grid_app_1

    Lion Symbol & Grid Application 2

    There will be special instances when the Lion Symbol may appear on its own, as a motif or graphic element eg graphics on invitation cards, PowerPoint slides, web banners etc.

    For consistency, always adhere to the grid system provided for cropping the symbol during application.

    2_1-lion_symbol_grid_app_2

    Colour Gradient Designations

    To create an enhanced level of dynamism and depth to our corporate materials, a colour gradient treatment can be applied to the corporate colours.

    2_3-colour_gradient_designations-cmyk

    2_3-colour_gradient_designations-pantone

    • For matters related to corporate identity and its applications, kindly contact: